I sent out an email a little over a month ago about a client who, frustrated at having her resume consistently lost in the pile of the other hundreds (dare I say thousands?) of resumes for any given job she applied for, decided to get hers professionally written (by me). The email is entitled, “How One Jobseeker Took the Bull By the Horns.”
In this email.
Is a typo.
And I sent it to over 200 people.
Guess how many people noticed/noticed and told me about it?
Two. Dos. Zwei. Duo. Dua. Tveir.
In the first sentence of the second to last paragraph, this typo sleeps:
If you know someone whose unemployed or underemployed and looking to have their resume and cover letter professionally written…
Did you see it?!
I didn’t either.
The fifth word is “whose”. Well, it should be “who’s”, meaning “who is”.
The dirty truth is that even copywriters make mistakes. I’ve often found errors on the websites or in the literature of professional writers.
The lesson I’ve learned from my colleagues and my personal experience:
Every good writer needs a good editor.
Thank you, Colleen Miles (a graphic designer) and Jennifer Furl (a fellow freelance copywriter), for pointing this out to me.
If you ever find any typos or errors in something I write, I would absolutely appreciate you bringing it to my attention. I know there are some people who don’t appreciate this, but I for one, do.
The Huffington Post has published a very informative article about gluten and its disruptive effects on the body. Little does Dr. Hyman know, typos have a disruptive effect too…at least they do to me. 
Simply eliminating this insidious substnace from your diet, may help you achieve lifelong vibrant health.
I love that alliterative phrase, “insidious substance”. The misspelling of substance I could do without though.
To learn more about my body, I recently underwent an elimination diet wherein gluten was eliminated for about three weeks. On the day that I reintroduced it, I found that I had to pee urgently and often. I suppose that means I have a mild-severe reaction to gluten. Has anyone else had a similar experience?
The Huffington Post has published a very informative article about gluten and its disruptive effects on the body. Little does Dr. Hyman know, typos have a disruptive effect too…at least they do to me.
Simply eliminating this insidious substnace from your diet, may help you achieve lifelong vibrant health.
I love that alliterative phrase, “insidious substance”. The misspelling of substance I could do without though.
To learn more about my body, I recently underwent an elimination diet wherein gluten was eliminated for about three weeks. On the day that I reintroduced it, I found that I had to pee urgently and often. I suppose that means I have a mild-severe reaction to gluten. Has anyone else had a similar experience?
Sphere, the new name for AOL News, has published an article about the dangers of diacetyl, a chemical used in artificial butter flavoring that has been linked to the deaths of hundreds, and lung failure in others, who are either exposed to the chemical from working with it or from a microwave popcorn addiction, “Just When You Thought It Was Safe To Make Popcorn.”
I suppose typos could be deadly, but no such instances come to mind. We may question the lethality of typos, but we cannot question their frequent occurrence in news stories:
In a report made public last week, NIOSH [National Institute for Occupational Safety and Health] said that investigators found concentrations of butter flavoring agent 2,3-pentanedione in liquid buttermilk flavoring and during production of a bakery mixes.
Delete the letter “a” and you’ve got a respectable paragraph, ladies and gentlemen.
