The Cost of Creative
I’ve recently worked with a few clients who have been quite taken aback when they hear what my hourly or project rates are for a piece of copy. This has led to some instances of conflict and discomfort (not to mention drama) and I want to prevent such occurrences in the future.
The only way I could think to do that was by letting it be known what a copywriter charges for her work. It obviously varies based on experience and market, but the rates below come to this post by way of Writer’s Market, an invaluable resource for any writer. The rates are broken down by lows, averages and highs. I’ve included categories that I typically work under, but if you want a more extensive list you can probably find the latest edition of Writer’s Market in any library or bookstore.
The last thing you should do is take these rates as the literal word of the Freelance Copywriting Goddess, but they should give you a good idea of what you should charge (as a freelance copywriter) and what you should expect to pay (as a purchaser of copywriting services).
Advertising Copywriting
Low: $35-40/hour
Average: $77-92
High: $125-150
Per Project
Low: $150
Average: $2,278
High: $9,000
Copyediting for Advertising
Low: $20-25/hour
Average: $55-58
High: $100-125
Press/News Release
Low: $35-40/hour
Average: $58-97
High: $100-180
Per Project
Low: $125
Average: $479
High: $1,500
Brochures & Fliers for Business
Low: $30-50/hour
Average: $86-106
High: $150-200
Per Project
Low: $300
Average: $2,777
High: $15,000
Business & Sales Letters
Low: $36-40/hour
Average: $75-81
High: $125-150
Per Project
Low: $150
Average: $762
High: $1,500
Business Plan
Low: $35-50/hour
Average: $87-88
High: $125-150
Per Project
Low: $1,000
Average: $6,000
High: $15,000
Grant Proposal
Low: $30-43/hour
Average: $69-96
High: $125-150
Per Project
Low: $500
Average: $1,767
High: $3,000
Newsletter Writing
Low: $30-40/hour
Average: $82-90
High: $125
Per Project
Low: $800
Average: $2,000
High: $5,000
Web Page Writing
Low: $30-40/hour
Average: $66-83
High: $125-150
Per Project
Low: $100
Average: $1,251
High: $7,000

Why do you have to press the SHIFT button and then the question mark to get a question mark? Surely the question mark is used more often than the backslash. I have no empirical evidence to prove this, but if most people use a keyboard the same way I do (to post on their blogs, cruise the Internet via Google, and compose) then it makes absolutely no sense whatsoever why the use of the question mark is a two step process unlike the period or the comma.
It was only in 1990 that researchers realized they could use the Internet to connect a web of stored hypertext pages and make them accessible to people all over the world. Enter the World Wide Web (www). By the time this all came about, however, the keyboard was already created and the question mark, though used more often than the backslash, was already relegated to a second tier spot.






