Nau
Position: Freelance Copywriter
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Responsibilities: Writing product descriptions for the 44 new Fall/Winter 2012 lines of apparel.
Approach: In addition to consulting the Fall/Winter 2012 apparel guide, I meet with the editor and design director to get a download on the style specifications. Because Nau is such an experiential brand, I spend time with and in the apparel to get a sense of the customer relationship to it before writing the product descriptions.
