It is content, or rather the consciousness of content, that fills the void. But the mere presence of content is not enough. It is style that gives content the capacity to absorb us, to move us; it is style that makes us care.

The speaker of this quote is absolutely not talking about the content on your website or in your newsletter, but the content of our lives.


Being a copywriter/content creator, however, I see its direct applicability to written content.


It goes along with my earlier posts about copy and design being a celestial combination, and about how dressing-up/giving some style to RFPs can get you and your services noticed.


I’ve said it before and I’ll say it again: the well-written word (content) + beautiful design (style) can change the world…and our lives (and your website, and your newsletter, and your RFP, etc).