Advertising Gone Awry
As a copywriter and guardian of the written word, I instinctively notice typos and grammatical errors everywhere I go. I learned a long time ago that correcting people’s speech is a good way to get on their bad side so I discontinued that practice. Channeling my grammatical gravitas into more constructive means, like copywriting, has been more rewarding and not to mention socially acceptable.
I came across this restaurant in the course of a previous job and cringed and corrected it in my head every time I passed it. Taste of what village? Did you mean “The Taste of the Village?” What about “Taste the Village?”
To all you business owners out there: I have no doubt that you know your stuff when it comes to your business, but it might be worth its weight in respect to have a copywriter look over your written materials before you go public and have your knowledge of the English language questioned.
