Transcription Can Be Tricky
I had the pleasure of visiting the Oregon Museum of Science and Industry (OMSI) yesterday with a friend. They currently have a space exhibit that is full of all kinds of interesting information, some of which might actually be useful to one’s everyday life.
At the very beginning of the exhibit, the last words spoken by Gene Cernan, the last man to step on the moon, are written large on a wall. This is what is written on the poster:
This is Gene and I’m on the surface and as I take man’s last step from the surface, back home for some time to come–but we believe not too long into the future–I’d like to just say what I believe history will record. That America’s challenge of today has forged man’s destiny of tomorrow, and as we leave the Moon and Taurus-Littrow, we leave as we came and God willing as we shall return, with peace and hope for all mankind. Godspeed the crew of Apollo 17.
You can read it as many times as you like and you still might have difficulty. It’s true that people do talk like this, improvised and uncut, but that’s where a skilled copywriter comes in with the skills and knowledge to either create an excellent piece of copy from scratch or, as would have been the case with this quote, rewrite copy to be more easily read without sacrificing the meaning of the original document.
With my copywriting powers combined, this is how I would have rewritten Gene’s quote:
This is Gene and I’m on the surface [of the moon]. As I take man’s last step from the surface, back home for some time to come, I’d like to just say what I believe history will record: that America’s challenge of today has forged man’s destiny of tomorrow. And as we leave the Moon and Taurus-Littrow, we leave as we came and, God willing, as we shall return, with peace and hope for all mankind. Godspeed [to] the crew of Apollo 17.
Gene’s speech is still a little choppy, but those are his spoken words after all. What I did was utilize various forms of punctuation to force readers to pause and allow the text to move forward smoothly. The exhibit goes until May 31, 2010.






