American Marketing Association-Portland

Position: Content Strategy Lead & Freelance Copywriter
Responsibilities:

Collaborating with team of creatives from Grady Britton, eROI and Subtext to rebrand AMA-PDX. Providing leadership and expertise regarding the written content of the website. Write new copy for the new site. (New site goes live in June 2012.)

Write copy for monthly luncheon events.

Approach:

• As a member of the AMA-PDX Rebrand Team, I attended all strategy meetings and received input from all members of the Team and the AMA-PDX Board of Directors regarding the voice, intention and goal of the new site copy. Then I wrote it. Then I edited it as I received feedback.
• I receive the copy request forms with rough copy included from the Marketing Committee Chair and polish it for publication.

 

AMA-PDX post Rebrand